Each year, in our young wine we introduce a touch of color and symbolism brought from our trips around the world. This year we have discovered India. We have found out about Hindu culture and traditions and we bring you this elephant as the result.
According to Hindu tradition, elephants symbolise new beginnings and the strength to overcome obstacles. It teaches us how to fight against adversity and to be patient. We feel in a way represented by this elephant in our eagerness to discover new markets and new worlds.
That is the reason why we have captured this idea in our new bottle of ARTADI Joven 2014 .